Team March 2012

Bruce Cahan – Founder/Curator/Sponsorships

Bruce conceived and curates TEDxNewWallStreet.
He is a serial social entrepreneur, Ashoka Fellow, Stanford Visiting Scholar (School of Civil & Environmental Engineering) and Stanford CodeX Fellow (Computer Science and Law Schools’ Center for Legal Informatics). Beginning in 1991, Bruce pioneered capital investment strategies for governments that created open geospatial data now used in Google Maps and similar web services. He provided geospatial data and logistial support as an emergency responder at the Command Center in NYC after the 9/11/01 World Trade Center Attacks. Currently, Bruce is creating GoodBank™(IO), a high-transparency, impacts-aware bank built in and for the Information Age. (See, and Email: bcahan (at)

Michael Witlin  – Executive Producer

Michael Witlin is a well-known and respected producer of extraordinary corporate and special events. For 25 years he has owned and operated MWA providing expert event production solutions to Fortune 500 companies throughout the world. He is known for bringing high production values and delivery across a variety of media and launching new products and services, programs, and consumer marketing campaigns on both an intimate and very large global level. His focus is on developing the most powerful tools for communicating business, technology, and consumer market strategies for both internal audiences of employees, sales forces, and executive teams, and external audiences of customers, press, analysts, and corporate partners.

Massimo Paolini – Webdesign & Optimization

Massimo PaoliniMassimo is the founder and CEO of The Spectrum Group, a Digital Marketing Agency based in Silicon Valley. With over 20 years of business and marketing experience in Canada and the U.S., Massimo jumped into the Internet world right at its inception. He developed a holistic approach to web intelligence that blends together site design, SEO, social media, content development, and consumer behaviors. When working with clients, his approach is educational and collaborative so that they will become more active in their own solutions. Massimo speaks at various organizations on measuring the power of online marketing and social media. He works with dozens of businesses around the country to increase revenue by managing their web presence.

Nicole Dickens – TED License & Sponsor Relations

Nicole DickensNicole has more than 15 years of Fortune 100 financial management experience in strategic planning and analysis, new product introductions, global treasury and trade credit risk management. She is passionate about societal transformation where inclusion is the key and regularly consults in developing nations to businesses that have the capacity to grow as a means of dealing with poverty and unemployment. She has teamed up with other colleagues to develop various products and services that help people live authentic, impactful lives in the marketplace that is consistent with their belief systems. She is currently Co-Founder and Principal of Abundare Group, Inc of Mountain View, CA. a business accelerator. With a plan and the flexibility and agility to pivot frequently, she believes anything is possible. Email: nmdickens (at)

Ruoting Sun – Volunteer Recruiting & Team Liaison

Ruoting was a former trader on Wall Street, arbitraging various derivative instruments in energy, fixed income, and currencies. Drawn to Silicon Valley to focus on collaborative innovation, he spent time as a technology investment banker for middle-market companies. To focus on a more product-oriented experience, Ruoting is currently launching his own startup, a new social discovery engine called Temvi. He brings an extensive understanding of financial markets and ideas for ‘Information Age banking’ to the TEDxNewWallStreet team. Having experienced a series of life-changing events, Ruoting is a strong believer in that ‘where we are’ has no bearing on ‘where we can go’. Ruoting graduated from Michigan State University with a BA in Finance. Email: ruotingsun (at)

Ken Bauer – Marketing

Ken BauerKen has spent 20 years in financial services marketing, mostly in the credit union industry. He has extensive experience in all aspects of marketing from strategic marketing and market research to advertising and promotions. Ken believes that today’s marketing requires building complex, multi-channel marketing systems that consistently engage target markets over time. He also has considerable interest in how financial institutions can provide quality service that responds to real customer needs while still being able to meet their own financial goals. Ken owns an undergraduate degree from UCLA and an MBA from Santa Clara University. e-mail:

Bernie Maloney – Team Member Recruiting & EventBrite Management

Bernie MaloneyBernie’s an intra*preneurial leader who’s grown businesses from break even to beyond $100M. The self-directed teams he’s built have delivered award winning electronics and services, both to consumers and to businesses. Beyond his over 20 years of high tech experience, he’s an active investor in real estate, and shares his leadership experience and techniques by speaking at Bay Area groups on Creating Influence, On Demand. A passionate advocate for the Lean Startup Movement, Bernie believes a little structure goes a long way, and that it’s possible to liberate latent potential in just about any person, any group, and even any industry. Email: (at)

Arielle Mali – Volunteer Coordinator

Arielle MaliArrielle has a passion for beautiful design, technology, and tech gadgets; she also has a penchant for tech equipment and tech apparel. You can often times find her either on the edge of or on the top of a mountain.  With over ten years of  experience in developing new business, sales, managing accounts, and projects; She thrives on challenges, helping people solve problems, and coaching talented people/teams reach their full potential.  “People matter and I believe
in building strong relationships and paying it forward.”  Arrielle is able to motivate people/teams to focus on achieving revenue and project goals.  She’s an Agile facilitator with hi-tech project management background.

Elci Ryan – Event Production Assistant

Elci RyanCareer in trade show & event services started in 1997. Starting with BAX Global as a Trade Show Executive, then joined GES Expo Services as Trade Show Logistics Manager in Jan 2000. In April 2009. recruited by Champion Expo Services as Trade Show Regional Logistics Manager. Currently owns and operate Exclusive Run, Inc., a company that plans & executes events, trade shows, and conferences for show associations; providing technical, logistical, and creative elements such as budgeting and vendor negotiations in the early stages of event planning including onsite surveying, negotiating with facility managers, trade show general contractors, and productions companies. Also manage logistics &  warehousing of show materials & equipment. Some of past and present clients under Exclusive Run, Inc. are the Cisco System Inc.’s Toolapalooza, the American Philosophical Association, Silicon Valley Conference, and Front Range Solutions. At Champion Expo Services, one of the most significant achievement was growing the western region’s logistics department revenue to $2 million with a 51% profit margin by rolling out sales strategies designed to increase brand awareness, and also strengthened vendor partnerships. Elci holds a Bachelor of Arts in International Relations from San Francisco State University.

Terry Carroll-Beyak – Early Web Design

Terry entered the world of web development through an unlikely avenue. He graduated from UC Santa Cruz with a degree in Environmental Studies/Biology, (talk to him about sustainable urbanism!) then he realized his passion was in computer programming, and the world-changing effects of the modern Internet. He is currently serving as Chief Philanthropy Officer of Bluebird Interactive, a Santa Rosa-based startup. Email: terry (at)